Video Networks Alloy Digital, Break Media to Advertising Age

 

Video Networks Alloy Digital, Break Media to Advertising Age
Alloy Digital will merge with Break Media to form Defy Media, an online video company projected to generate more than $100 million in revenue.

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Author: adageeditor@adage.com (Tim Peterson)

Chevrolet Retools Malibu With Major Ad Push

 

Chevrolet Retools Malibu With Major Ad Push News

Advertising General Motors is launching a major marketing push for the 2014 Malibu to jumpstart sales.

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Author: adageeditor@adage.com (Mike Colias)

 

Newell Rubbermaid Consolidates Global Media

 

Newell Rubbermaid Consolidates Global Media Advertising Age
After a review, Newell Rubbermaid has chosen to consolidate global creative and media with two agencies: Publicis Groupe’s BBH and Omnicom Group’sPHD.

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Author: rparekh@adage.com (Rupal Parekh)

 

Euronews Calls in smartclip for Video Ad Monetization

Euronews Calls in smartclip for Video Ad Monetization
smartclip, the multiscreen video and brand advertising platform, today announces an exclusive partnership with Euronews, the multiplatform and multilingual European news channel, to monetise its video …

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StepLeader’s New User Interface Increases Video Advertising Revenue 327%

StepLeader’s New User Interface Increases Video Advertising Revenue 327%
StepLeader’s new user interface and breaking news treatment are making dramatic improvements to video advertising revenue and app engagement for the company’s customers. (PRWeb October 03, 2013) Read the full story at http://www.prweb.com/releases/2013/10/prweb11190573.htm

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Dallas Morning News Kills Paywall

 

Dallas Morning News Kills Paywall, but Pares Ads Advertising Age
The Dallas Morning News on Tuesday dropped its pay wall, rolling out a premium version of its site with enhanced design and fewer ads.

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Author: adageeditor@adage.com (Michael Sebastian)

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