Archive for the ‘News’ Category

Age’s Magazine A-List

Age’s Magazine A-List: Vice Media is Advertising Age
Vice Media is Ad Age’s 2013 Publishing Company of the Year.

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Author: sdumenco@adage.com (Simon Dumenco)

A Big Advertising Deal With YouTube

 

Publicis Groupe Made A Big Advertising Deal With YouTube, And It’s TV’s Worst Nightmare.
In news that should send a shiver down the spines of television executives everywhere, advertising holding company gargantuan Publicis Groupe has reached a deal with Google to purchase tens of millions of dollars in YouTube advertising over the next year.

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The front page of Saturday’s MetroWest Daily News

 

The front page of Saturday’s MetroWest Daily News
Every day, the MetroWest Daily News publishes stuff you won’t find anywhere else. Here are some things in today’s paper that you can look for in print, online or in our ePaper.

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Twitter Signs BBC Global News To Its In-Stream Video TV

 

Twitter Signs BBC Global News To Its In-Stream Video TV Ad
Twitter has signed up BBC Global News to its in-stream video TV ad targeting program, Amplify, its first partnership with a global news organisation. Last..

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Author: Natasha Lomas

Vox Media Raises $34 Million to Expand Video Advertising

 

Vox Raises $34 Million to Expand Video Advertising  Age
Vox Media may only have three sites to its name — The Verge, SB Nation and Polygon — but that hasn’t stopped the D.C.-based company from raising $40 million.

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Author: adageeditor@adage.com (Tim Peterson)

Eating popcorn in the cinema makes people immune to advertising

 

Eating popcorn in the cinema makes people immune to advertising
Study by Cologne University concludes that chewing makes advertising ineffective. Our editors’ picks for the day’s top news and commentary delivered to your inbox each morning. Sign up for the daily email · Print this 
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Author: Philip Oltermann

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