Aetna Makes Moves to Trim Agency Roster

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Aetna Makes Moves to Trim Agency Roster

January 21, 2012 by clicks · Comments Off
Filed under: News

Health-care giant Aetna has launched an agency review with an eye towards consolidating the number of shops that handle media-buying and planning, direct marketing and digital duties, multiple industry executives told Ad Age.

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Aetna Makes Moves to Trim Agency Roster