News Publishers Fail to Capitalize on Online Advertising Boom [STUDY]

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News Publishers Fail to Capitalize on Online Advertising Boom [STUDY]

February 16, 2012 by clicks · Comments Off
Filed under: News

Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016, when spending in online advertising will match print spending for the first time. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests.

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News Publishers Fail to Capitalize on Online Advertising Boom [STUDY]